/ About the project
Oura Ring needed to connect with younger audiences through a campaign celebrating self-expression, requiring high-design aesthetics within budget constraints. The challenge: capturing 5 films plus 50 photo assets across 4 diverse New York locations in 3 days, with complex scheduling and geographically dispersed sites. We managed all production elements—budget, casting, locations, crew, and equipment—building 2 custom sets while securing strategic locations including universities with brutalist architecture and the Brooklyn Museum. Delivered all assets on schedule, balancing aesthetic ambition with budget reality to create a campaign that authentically celebrates individuality while meeting Oura and Buck's exacting design standards.
/ Credits
