/ About the project
Aspen Dental needed emotionally engaging content functioning as both hero films and a flexible marketing toolkit. The creative challenge: inject genuine humanity into scenarios where dental anxiety keeps patients from fully connecting—the fear of smiling, of being present. Then show the transformation after Aspen—not just a new smile, but the confidence to move from being apart from to being a part of life's moments. Production complexity matched creative ambition: 5 union scripts, 4 days, 2 locations daily, 15 talent, shooting in an actual Aspen office on Saturday-only access. Delivered all assets on schedule without overtime, despite weather challenges requiring real-time problem solving. We captured people moving from isolation to connection, from holding back to showing up fully in their lives.
/ Credits
